Episode 176

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Published on:

3rd Jul 2024

Ep. 176 - Sameer Sortur - Mastering Market Entry: Strategies for Tech Startups in B2B

In this episode, Sameer Sortur shares invaluable strategies for tech startups aiming to conquer new markets and drive innovation. He takes us through his journey from founding SquareCircle Global in 2014 to accelerating growth-stage tech companies and ensuring spot-on product-market fit. As a Certified Corporate Innovation Specialist and Digital Transformation Expert, Sameer’s insights span multiple sectors including Oil & Energy, Pharmaceuticals & Life Sciences, Aviation & Mobility, Government & Citizen Services, and Education across MEA, India & SEA, and North America.

Sameer Sortur is the visionary Founder & Managing Partner of SquareCircle Ventures, an impact growth & investment firm from the vibrant hub of Palo Alto. With over 20 years of experience in technology, strategy, corporate innovation, and business development, Sameer is a seasoned expert in international market expansion. He has a proven track record of delivering top-notch B2B solutions in data and decision science analytics, transforming the landscape of manufacturing and services excellence across the Middle East and Africa.

Don't miss this chance to gain insights from one of the industry's best! Tune in and get ready to master market entry for your tech startup! 🚀

#EmpoweredToGrow #Podcast #MarketEntry #TechStartups #B2B #Innovation #BusinessGrowth #SameerSortur #SquareCircleVentures #Entrepreneurship #BusinessStrategy #DigitalTransformation

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About the Podcast

Empowered to Grow
Dr Hanan El Basha shares conversations with empowered women on their quest for growth
Join Dr. Hanan El Basha - The Business Doctor in conversations with empowered women who woke up one day and consciously claimed - I am more than enough, I am worthy, I am empowered to grow! Along with their empowering journey towards realising their own potential and their quest for growth, they became a beacon of hope and guidance for others - may you also find your power to grow.

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Hanan El Basha

Dr. Hanan El Basha, a visionary leader and business strategist with over 25 years of experience, excels in guiding SMEs and startups to success. Her leadership role as Managing Director of Founder Institute GCC, Advisory roles at Loyal VC, ScienceWerx, and various startups, and mentoring efforts with a number of international organizations showcase her dedication to nurturing startups. She is also Founder & CEO of The Business Doctor, and serves as Senator for Egypt with the World Business Angel Investment Forum (WBAF). Dr. Hanan is the Founder and Host of the Empowered to Grow Podcast. With expertise in international business and recognition in global awards, Dr. Hanan's profound insights and academic background made her a sought-after Speaker and Judge in global conferences, events, and startup pitch competitions. Academically, Dr. Hanan holds a doctorate degree in International Business, with a specialization in sustainable growth for small- and medium-sized enterprises. She also possesses an MBA in Marketing, is recognized as an Accredited Small & Medium Business Consultant, and is an Integrative Nutrition Health Coach.