Ep. 183 - Crafting Your Offer: The Functional vs. Experiential Debate

In today’s competitive market, choosing between functional and experiential offerings can significantly impact your business strategy. This episode dives into the essence of functional services, which prioritize efficiency and practicality, versus experiential services that focus on creating memorable customer experiences. We use vivid examples from various industries to illustrate these concepts, helping you decide which approach aligns best with your business goals.

Join me as we explore key factors that influence this decision, including market demands, customer expectations, and long-term business objectives. Whether you're refining your current offerings or starting fresh, this discussion will provide you with actionable insights to craft offerings that resonate with your target audience.

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About the Podcast

Empowered to Grow

Dr Hanan El Basha shares conversations with empowered women on their quest for growth

Join Dr. Hanan El Basha - The Business Doctor in conversations with empowered women who woke up one day and consciously claimed - I am more than enough, I am worthy, I am empowered to grow! Along with their empowering journey towards realising their own potential and their quest for growth, they became a beacon of hope and guidance for others - may you also find your power to grow.

About your host

Hanan El Basha

Dr. Hanan El Basha, a visionary leader and business strategist with over 25 years of experience, excels in guiding SMEs and startups to success. Her leadership role as Managing Director of Founder Institute GCC, Advisory roles at Loyal VC, ScienceWerx, and various startups, and mentoring efforts with a number of international organizations showcase her dedication to nurturing startups. She is also Founder & CEO of The Business Doctor, and serves as Senator for Egypt with the World Business Angel Investment Forum (WBAF). Dr. Hanan is the Founder and Host of the Empowered to Grow Podcast. With expertise in international business and recognition in global awards, Dr. Hanan's profound insights and academic background made her a sought-after Speaker and Judge in global conferences, events, and startup pitch competitions. Academically, Dr. Hanan holds a doctorate degree in International Business, with a specialization in sustainable growth for small- and medium-sized enterprises. She also possesses an MBA in Marketing, is recognized as an Accredited Small & Medium Business Consultant, and is an Integrative Nutrition Health Coach.