Episode 196

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Published on:

18th Mar 2025

Ep. 196 - Sallee Poinsette-Nash - Future-Ready Brands: Strategies for Tomorrow’s Leaders

What if the key to success wasn’t about making huge leaps—but about moving just 1cm forward at a time?

In this episode of the Empowered to Grow in Business podcast titled “Future-Ready Brands: Strategies for Tomorrow’s Leaders,” I sit down with Sallee Poinsette-Nash, one of the UK’s leading people-brand strategists and founder of Brandable & Co., to uncover the real power of positioning, storytelling, and brand equity.

We discussed:

The 1cm Rule—why small, intentional shifts in how you present yourself create the biggest momentum

Branding beyond visibility—it’s not just about being seen, but about owning your narrative and shaping perception

The career-business parallel—how thinking about your career like a business plan changes the game

Social impact through branding—how Sallee’s work with refugees, underserved communities, and career changers is reshaping futures

One of the most game-changing insights from this conversation? If people don’t know the future version of you, they can’t help you get there. So how are you positioning yourself today to attract the right opportunities tomorrow?

🎧 Listen now to learn how to take your brand 1cm forward—starting today!

What’s one small shift you can make today to move 1cm closer to your goals? Drop it in the comments! 👇

#EmpoweredToGrow #Podcast #FutureReadyBrands #PersonalBranding #Leadership #BrandStrategy #1cmRule #SalleePoinsetteNash #BusinessGrowth #Entrepreneurship #BrandableAndCo #Positioning #HumanFirst #ProfessionalSuccess

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About the Podcast

Empowered to Grow
Dr Hanan El Basha shares conversations with empowered women on their quest for growth
Join Dr. Hanan El Basha - The Business Doctor in conversations with empowered women who woke up one day and consciously claimed - I am more than enough, I am worthy, I am empowered to grow! Along with their empowering journey towards realising their own potential and their quest for growth, they became a beacon of hope and guidance for others - may you also find your power to grow.

About your host

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Hanan El Basha

Dr. Hanan El Basha, a visionary leader and business strategist with over 25 years of experience, excels in guiding SMEs and startups to success. Her leadership role as Managing Director of Founder Institute GCC, Advisory roles at Loyal VC, ScienceWerx, and various startups, and mentoring efforts with a number of international organizations showcase her dedication to nurturing startups. She is also Founder & CEO of The Business Doctor, and serves as Senator for Egypt with the World Business Angel Investment Forum (WBAF). Dr. Hanan is the Founder and Host of the Empowered to Grow Podcast. With expertise in international business and recognition in global awards, Dr. Hanan's profound insights and academic background made her a sought-after Speaker and Judge in global conferences, events, and startup pitch competitions. Academically, Dr. Hanan holds a doctorate degree in International Business, with a specialization in sustainable growth for small- and medium-sized enterprises. She also possesses an MBA in Marketing, is recognized as an Accredited Small & Medium Business Consultant, and is an Integrative Nutrition Health Coach.